Bum-Cake Vintage


What inspired the creation of Bum-Cake Vintage?

I went through a breakup and I was trying to discover myself again as a single woman. When I started focusing on my physical and emotional health, I began to feel sexy again and I really wanted to encourage other women to do the same and to really do it for themselves first. 

How did you come up with the name?

It was honestly a playful nickname I made up for a former lover. Then I shared the name when I was starting a blog with a few friends and it took on the meaning of being "sweet and humble" or something like that--I can't exactly remember, but we came up with a term. 



Describe the Bum Cake woman.

The Bum-Cake woman is someone who's ambitious, but also enjoys the leisure life. She's humble, confident, and probably progressive/liberal. 

I kind of imagine her being somewhat of an urban boheme (if that's a thing. CWB thinks its a thing!)





What led you to pursue entrepreneurship?

I've always had an entrepreneurial spirit. My grandmothers were both entrepreneurs in the past and I feel like I've adopted that spirit from them. 

What excites you the most about this new and exciting chapter?

The possibility of being able to make someone feel more confident and sexy, yet comfy and still very much themselves really makes me happy. I feel like each piece is special to each customer since they're basically one-of-a-kind. I just want women to really feel good about themselves as it can be a struggle since society seems to constantly do the opposite. Plus, vintage is essentially recycling, so very eco-friendly, which I love. 


How would you describe your work ethic?

I try to stay focused even when life gets in the way, which is often. I consider myself a hard worker and I'm pretty eager to learn, but if I need to take a break for mental/physical health reasons, I have no issues with doing so. 

What keeps you going when juggling life and business presents various challenges?

Thinking about the possibility of what this company could evolve to is what keeps me going. Also, the fact that I have family and friends who are always supportive is what also drives me. 

What is the best business advice you have ever received?


"Don't take it personal"--that statement is really powerful when it comes to business. It's something I still tend to struggle with, but once I listen to that advice, it really helps me from getting distracted or discouraged.

What advice would you offer to aspiring entrepreneurs?  

It's never too late to start and to not be discouraged if something doesn't initially work or if you make mistakes. We all have learning curves to get through and they just make you stronger and smarter in the long run. Always be open to learning something new (even if you don't think it's relevant)--there have been so many times where I've had jobs that I hated, yet ended up learning really valuable things and left with tools that I ended up using later. 


Jasmine Utterback