Welcome to Branding 101

Establishing your business? Perfect! You’re going to need to create a BRAND for your business! What exactly is a brand?

Well, your company’s brand is essentially its personality, identity, and reputation. It not only determines how your audience views your business, but also demonstrates how the company connects with, relates to, and serves them. When it comes to forming a brand, think back to your initial entrepreneurial vision: how do you want your customers to associate and interact with your business? How can you understand their specific problems and address their needs?

You may be wondering, “why even have a brand?” or “how would a brand make any difference in my business?” so allow me to explain why branding is so important. Once your company has an established brand, it becomes more easily recognizable, it takes on a professional and legitimate look, it is distinguished from competitors, and it begins to build trust and familiarity among the public. Overall, adopting a brand for your business will increase and expand your customer base!

So, let’s get into creating your brand identity on a visual level! The key components you will need to incorporate are: a main logo and submark, a color scheme, a signature font, a design, professional photography, and an overall vibe. Choose whatever you feel flows best with the message and personality of your business. Remember: consistency is key! Make sure the brand design stays the same across all of your platforms – that is how you capture your customers!

When it comes to your website, an essential part of any brand, design it so that the content is clear and easy to navigate. Descriptions should be easy to read and straightforward, and professional photographs should be included. Don’t forget to add in your contact information and links to any social media accounts, and make the site mobile friendly if given the option. As always, put your personality into it!

Think you’re ready to launch your brand? Make sure to spread the word of your launch on social media accounts by posting graphics of the new logo and website! Now is the perfect time to introduce yourself and explain your business. Be confident in your brand, but remember that nothing is permanent and it can always be switched up later down the line!